Value Proposition

When Value Propositions Clash

When visiting a client, years ago, I noticed a sign over his workshop door.   You can have any 2 – but you can’t have all 3.   A very important lesson that has stayed with me and contains logic that applies to many combinations of value propositions. Consider how the various types of v...

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Whose problem are you solving?

Your customer buys from you when you offer the product or service that meets their needs better than any alternative available to them. I started a previous post with this same statement and then asked the question: Do you really know your customer? Now I want to ask a new question: when you think a...

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Do you really know your customer ?

  Your customer buys from you when you offer the product or service that meets their needs better than any alternative available to them. This makes it really important to know your customer well. Knowing them individually is a great thing and is possible when you own the corner grocery store. ...

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What is Value Creation?

We hear people talk about “Value” everyday. It has become an overused word that in business is often over-simplified down to price. Value Proposition is often mistaken for a sales pitch and Value Creation an abstract accounting measure. At nVision, we think a lot about value and value creation s...

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