Author Archives Gavin Mitchell

How many business models do you need?

  How many of us march along trying to make the things that we are used to doing work for all of our customer segments? Just because it worked well for the first group of customers we serviced doesn’t mean it will work well for the next group. Fortunately (or unfortunately), the world is not ...

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When Value Propositions Clash

When visiting a client, years ago, I noticed a sign over his workshop door.   You can have any 2 – but you can’t have all 3.   A very important lesson that has stayed with me and contains logic that applies to many combinations of value propositions. Consider how the various types of v...

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Investor Readiness 1 – Validate your assumptions

Contributed by Kate Strevens It might sounds obvious – but first you need to have a business that people want to invest in. When you set up your business you will have made certain assumptions about: the problem your product or service was solving, the customers you were targeting, the reco...

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Whose problem are you solving?

Your customer buys from you when you offer the product or service that meets their needs better than any alternative available to them. I started a previous post with this same statement and then asked the question: Do you really know your customer? Now I want to ask a new question: when you think a...

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Do you really know your customer ?

  Your customer buys from you when you offer the product or service that meets their needs better than any alternative available to them. This makes it really important to know your customer well. Knowing them individually is a great thing and is possible when you own the corner grocery store. ...

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Digital disruption – It’s the digital economy, stupid!

Contributed by Mark Smith In 1992, the US Democrat campaign strategist, James Carville, internally focused on three key messages as the important issues for the election campaign. Change vs. more of the same The economy, stupid Don’t forget health care. In a lovely example of snowcloning ̵...

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Releasing the brake on the emerging Maori economy

Contributed by Reece Stanley Oti Moors (Ngati Mahuta – Tainui & Ngati Pikiao, Ngati Whakaue – Te Arawa) Historians far wiser than I can tell us of the the last 1000 year history of trade and commerce in Aoteraoa-New Zealand. Maori were our first international exporters and were the back bone...

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Digital disruption and the nature of the firm

Contributed by Mark Smith Why do firms exist in the first place and how might digital disruption change the economics and structure of the firm? The Nobel-prize winning economist, Ronald Coase, analysed why an entrepreneur would hire employees in the first place rather than contract with the open ma...

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“Something wicked this way comes” – Digital disruption and other 21st century challenges

Contributed by Mark Smith The world is awash with warnings about the impact of digital disruption and of course IT vendors and “digital” strategy consultants are similarly awash with their solutions and advice. There’s a splendid proliferation of new terms and offerings; ad agencies have trans...

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What is Ideation?

Ideation is one of those “fluffy” made up words that designers use to hide what they are doing – right? Wrong. The Merriam-Webster dictionary defines Ideation as “the capacity for or the act of forming or entertaining ideas”. So how are ideas formed? A lot of people think that ideas ju...

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