Daily Archives October 23, 2015

How many business models do you need?

  How many of us march along trying to make the things that we are used to doing work for all of our customer segments? Just because it worked well for the first group of customers we serviced doesn’t mean it will work well for the next group. Fortunately (or unfortunately), the world is not ...

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When Value Propositions Clash

When visiting a client, years ago, I noticed a sign over his workshop door.   You can have any 2 – but you can’t have all 3.   A very important lesson that has stayed with me and contains logic that applies to many combinations of value propositions. Consider how the various types of v...

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