Your customer buys from you when you offer the product or service that meets their needs better than any alternative available to them. I started a previous post with this same statement and then asked the question: Do you really know your customer? Now I want to ask a new question: when you think a...
Your customer buys from you when you offer the product or service that meets their needs better than any alternative available to them. This makes it really important to know your customer well. Knowing them individually is a great thing and is possible when you own the corner grocery store. ...
Contributed by Mark Smith In 1992, the US Democrat campaign strategist, James Carville, internally focused on three key messages as the important issues for the election campaign. Change vs. more of the same The economy, stupid Don’t forget health care. In a lovely example of snowcloning ̵...
Contributed by Reece Stanley Oti Moors (Ngati Mahuta – Tainui & Ngati Pikiao, Ngati Whakaue – Te Arawa) Historians far wiser than I can tell us of the the last 1000 year history of trade and commerce in Aoteraoa-New Zealand. Maori were our first international exporters and were the back bone...
Contributed by Mark Smith Why do firms exist in the first place and how might digital disruption change the economics and structure of the firm? The Nobel-prize winning economist, Ronald Coase, analysed why an entrepreneur would hire employees in the first place rather than contract with the open ma...